Privacy Policy
Effective Date: October 20, 2026
At Down There Urology, we respect your privacy and are committed to protecting your personal information. We understand that healthcare information is sensitive, and we take the confidentiality and security of the information you share with us seriously.
This Privacy Policy explains how we collect, use, protect, and disclose information when you visit our website, https://downthereurology.com/, communicate with us, request appointments, or use our online services.
By using our website, you acknowledge the practices described in this Privacy Policy.
1. Information We Collect
We may collect the following types of information:
Personal Information
When you contact us, request an appointment, subscribe to updates, or complete a form on our website, we may collect:
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Full name
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Email address
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Phone number
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Appointment preferences
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Information provided through contact forms
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Other information you voluntarily provide
Health-Related Information
When you communicate with us regarding medical services, we may receive information related to your health concerns, medical history, treatment needs, or appointment requests.
Protected health information (PHI) is handled in accordance with applicable healthcare privacy laws, including the Health Insurance Portability and Accountability Act (HIPAA), where applicable.
Automatically Collected Information
When you visit our website, certain technical information may be collected automatically, including:
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IP address
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Browser type and device information
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Pages visited and interactions with our website
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Date and time of website visits
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Cookies and similar tracking technologies
This information helps us understand website performance, improve functionality, and enhance the user experience.
2. How We Use Your Information
We may use the information we collect to:
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Respond to inquiries and requests
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Schedule, confirm, and manage appointments
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Provide information about our healthcare services
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Communicate important appointment or service updates
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Send promotional offers, newsletters, or marketing communications when you have opted in
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Process billing and administrative requests
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Improve our website, services, and patient experience
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Maintain the security and functionality of our systems
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Comply with applicable laws and regulatory obligations
We use personal information only for legitimate business and healthcare purposes, consistent with applicable privacy requirements.
3. SMS Messaging and Consent
Down There Urology may communicate with patients and individuals through SMS (text messages) when they have provided the appropriate consent.
Depending on the communication preferences and consent you provide, SMS messages may include:
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Appointment confirmations and reminders
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Scheduling updates
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Responses to inquiries
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Practice announcements and service-related notifications
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Promotional offers and marketing communications
SMS Consent and Privacy
Your mobile phone number and SMS consent information are treated confidentially.
SMS consent is not shared with third parties or affiliates.
We do not sell, rent, or share mobile phone numbers or SMS opt-in information with third parties or affiliates for their own marketing or promotional purposes.
SMS Terms and Conditions
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Participation in SMS communications is voluntary.
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Consent to receive marketing text messages is not required as a condition of purchasing services or receiving medical care.
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Message frequency may vary depending on the type of communication.
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Message and data rates may apply according to your wireless carrier’s plan.
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You may opt out of SMS communications at any time by replying STOP to a message.
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For assistance, reply HELP or contact us at 312-620-1803.
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After opting out, you may receive a final confirmation message.
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Wireless carriers are not responsible for delayed or undelivered messages.
Please avoid sending sensitive medical information through standard SMS unless specifically instructed to use an appropriate secure communication method.
4. Sharing and Disclosure of Information
We do not sell your personal health information.
We may disclose information only when permitted or required by applicable law, including in the following circumstances:
Healthcare Services
Information may be shared with authorized healthcare professionals and organizations involved in your treatment, payment, or healthcare operations, as permitted by law.
Service Providers
We may use trusted service providers to support website hosting, appointment scheduling, billing, communication systems, and other operational functions.
These providers are permitted to process information only as necessary to provide services on our behalf, subject to appropriate privacy and security obligations.
Legal Requirements
We may disclose information when required by law, court order, or other applicable legal process, or when otherwise legally permitted.
SMS Information
SMS opt-in consent is not shared with third parties or affiliates. Mobile information and consent records are not sold or disclosed for third-party marketing purposes.
5. HIPAA and Patient Health Information
Down There Urology recognizes the importance of protecting patient medical information.
When applicable, protected health information is governed by HIPAA and our separate Notice of Privacy Practices, which provides additional information about how medical information may be used or disclosed.
Under HIPAA, eligible individuals have certain rights regarding their protected health information, which may include the right to:
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Request access to medical records
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Request corrections to medical information
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Request restrictions on certain uses or disclosures
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Request confidential communications
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Obtain an accounting of certain disclosures
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Receive a copy of our Notice of Privacy Practices
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File a privacy complaint without retaliation
To learn more about these rights or request our Notice of Privacy Practices, please contact our office.
This website Privacy Policy does not replace our HIPAA Notice of Privacy Practices.
6. Cookies and Website Analytics
Our website may use cookies and similar technologies to improve functionality, understand visitor interactions, and evaluate website performance.
Cookies may help us:
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Maintain essential website functionality
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Understand website traffic and usage patterns
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Improve navigation and website content
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Identify technical problems
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Evaluate the effectiveness of website communications
Some website functionality may involve third-party analytics or technical service providers.
You can manage or disable cookies through your browser settings. Disabling certain cookies may affect website functionality.
Where website data constitutes protected health information, its use and disclosure are subject to applicable healthcare privacy requirements.
7. Data Security
We take reasonable administrative, technical, and organizational measures to protect personal information against unauthorized access, disclosure, alteration, or misuse.
Access to sensitive information is limited to authorized individuals and service providers who require it for legitimate purposes.
However, no method of electronic transmission or storage is completely secure. We cannot guarantee absolute security of information transmitted over the internet.
For sensitive medical communications, patients are encouraged to use our designated patient portal or contact our office directly.
8. Third-Party Websites and Services
Our website may contain links to external websites and services, including appointment scheduling platforms, patient portals, and payment processing systems.
These third-party services may have separate privacy policies and security practices.
We encourage users to review the privacy policies of external services before submitting personal or financial information.
This Privacy Policy applies to Down There Urology’s website and our own information-handling practices, not to independent third-party websites.
9. Data Retention
We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, provide services, maintain appropriate records, and comply with applicable legal and regulatory obligations.
Medical records and related healthcare information may be subject to specific retention requirements.
When information is no longer required, we take appropriate steps to securely delete, dispose of, or de-identify it, as applicable.
10. Your Privacy Choices and Rights
You may contact us to:
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Request information about personal data we maintain
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Request correction of inaccurate personal information
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Ask about available options for accessing or deleting certain information
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Unsubscribe from promotional email communications
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Withdraw consent for marketing text messages
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Ask questions about our privacy practices
Certain requests may be subject to legal, medical record retention, identity verification, and other applicable requirements.
To unsubscribe from promotional emails, follow the unsubscribe instructions included in the communication or contact our office.
To stop receiving SMS messages, reply STOP to any applicable text message.
11. Children’s Privacy
Our website is intended for individuals seeking information about our medical practice and healthcare services.
We do not knowingly collect personal information from children under the age of 13 through our general website services without appropriate parental or guardian involvement where required by law.
Information relating to minors who receive healthcare services is handled in accordance with applicable medical privacy and consent laws.
12. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our website, services, technology, business practices, or legal obligations.
Any updates will be posted on this page with a revised effective date.
We encourage visitors to review this Privacy Policy periodically to stay informed about how we protect personal information.
13. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or the handling of your personal information, please contact:
Down There Urology
Chicago Gold Coast Office
1030 N Clark St, Suite 310
Chicago, IL 60610
Northwest Suburbs Office
21660 W Field Pkwy
Deer Park, IL 60010
Phone: 312-620-1803
Email: info@downthereurology.com
Website: https://downthereurology.com/
We are committed to addressing privacy concerns and protecting the confidentiality of the information you entrust to us.